Commercial Appendix — self-serve signup

Loya template — incorporated by reference into the Service Agreement for self-serve Clients on the Loya platform. Version: 1.1 — June 2026. Aligned with Loya's published self-serve pricing and Subscription Plans (Essential, Growth, Pro).

This Commercial Appendix supplements and forms an integral part of the Service Agreement between Loya and the Client identified below, as of the electronic acceptance date recorded for this Appendix (the "Effective Date" of this Appendix). That date is: (a) for the initial self-serve acceptance, the account-creation acceptance under Agreement §22.9; or (b) for a later acceptance (including a Subscription Plan change or a material update to the merchant legal bundle), the date and time of that later electronic acceptance.

1. Parties

Loya (Service Provider)

Client (Merchant)

Filled at electronic acceptance from the account created at signup. Phone (as at signup) is the owner personal phone recorded at first signup and is not changed by later profile edits. Current contact phone appears only when the owner's personal phone at this acceptance differs from the signup phone. The account record retained by Loya (business name, owner identity, email, signup phone, configured locations) remains the authoritative client-identification record for self-serve signup, unless and until corrected by the Client through the Dashboard or in writing.

2. Plan and billing as at electronic acceptance

Recurring fees (excl. VAT, in Israeli shekels — ₪)

Reading the annual column. The "Annual (per month)" figure is a monthly-equivalent rate. It is not billed monthly: for annual billing, the amount actually charged is that rate × 12, billed upfront for the twelve (12) month period. The resulting total annual charges are:

Trial period — what is free and what is not

During the thirty (30) day trial (Agreement §7.2 bis, where applicable):

The Client is informed before signup that the free trial applies to recurring subscription fees, not to usage above included volumes. Quotas and overage rates apply throughout the trial period, the same as after trial.

Loya may require a payment method to be on file before or at the first overage charge. When available, the Dashboard shows current-month usage against the included quota.

When charges occur (Agreement §7.4 / §7.4 bis). The subscription fee is charged at the start of the billing period. Overage is measured at the period's billing snapshot and charged in arrears (end of period / with the next charge if renewing). If the Client cancels, Loya still takes a final overage charge for the ending period at the cancellation effective date — even though no new subscription period is billed (Agreement §8.3 bis).

For both monthly and annual plans, the first recurring charge (the monthly fee, or the annual amount billed upfront) occurs only at the end of the 30-day trial, unless the Client cancels beforehand. This section mirrors Service Agreement §7.2 bis (trial) and §15.4 (liability cap tied to amounts actually paid); in case of any inconsistency on trial or billing mechanics, the Service Agreement controls.

Example (Essential, free trial) : 100 Wallet Members enrolled in the month (including 20 without download) → 75 included + 25 overage → ₪25 in overage fees (25 × ₪1.00), plus ₪0 subscription during trial.

Quota metric — Wallet Members

This is the same measurement logic as Service Agreement §2.10 and §3.10. Because wallet-removal signals from third-party platforms may be delayed or incomplete, a removal reflected after a snapshot is accounted for at the next snapshot rather than retroactively.

3. Included limits by plan

Notes: Wallet proximity messages (Pro) are subject to technical availability and platform rules. Additional Pro locations beyond the 3 included are billed at ₪70 / month each.

This Appendix governs the Client's commercial entitlements (pricing, included volumes, locations, seats). The Dashboard may display operational usage indicators only. If there is any conflict between a Dashboard view and this Appendix, this Appendix prevails for commercial entitlements.

4. Renewal

• Monthly billing: tacit renewal month by month. A self-serve monthly Client may cancel at any time through the Dashboard, effective at the end of the current (already-started) monthly period — no extra month's notice and no further period charged (Agreement §8.3 bis). This is shown at signup and on the billing screen.
• Annual billing: tacit annual renewal for a further twelve (12) month period at the then-current annual rate, unless the Client terminates (Agreement §8.3) or disables auto-renewal / switches to monthly billing before the end of the current period through the Dashboard — no extra month's notice beyond acting before period end. Loya sends a reminder email at least 30 days before each renewal date, stating the date, amount, and management options (Agreement §8.2 bis).

5. Support

6. End-customer documents

Loya provides templates for end-customer loyalty program terms & conditions and privacy policy, integrated into the customer join journey. For this Client, the program documents are available here:

• Loyalty program terms & conditions
• Privacy policy

The Client validates these documents before publishing its program (Agreement §4.4, §19). Loya provides these documents as templates only. The Client remains solely responsible for the legal adequacy, accuracy, and local-law suitability of the end-customer terms, privacy policy, and any consent text used with its End Customers, and for keeping them up to date if its practices change.

7. Data Processing Agreement (DPA)

Processing of End-Customer Data is governed by Loya's Data Processing Agreement (DPA), incorporated by reference into the Agreement (§11.18).

8. Special conditions

None for standard self-serve clients.

For the Business plan, custom pricing, or any exception: contact contact@loya-pass.com.

9. Acceptance

By checking the acceptance box at signup and creating an account, the Client accepts the Service Agreement in force on the signup date and this Commercial Appendix, with the plan and billing cycle selected.

Records kept by Loya: acceptance date and time, account owner identity, plan, billing cycle, Agreement and Appendix version, interface language.

Business plan, enterprise contracts, or special conditions: separate signed appendix.