Know who needs attention
The dashboard shows who is at risk, how often people come in and how each segment is doing. Enough to reach someone while there's still time.
Loyalty cards for cafés, salons and small shops
A customer who stops coming back never tells you
Loya spots the regulars who are drifting and puts an offer on their lock screen before they go elsewhere. It's an Apple and Google Wallet card, so there's no app for them to install.
- 30 days entirely free
- Apple & Google Wallet
- Live in minutes
You can cancel any time.
Customer retention
Keeping a regular costs less than winning a new one
For local businesses, repeat customers are cheaper to serve and spend more over time. They also bring others in. A loyalty program turns occasional visitors into a reliable base.
5%
A 5% increase in retention can raise profits by 25% to 95% (classic Bain / HBR finding on existing customers).
64%
Roughly two-thirds of consumers say loyalty programs influence where they shop. They shape real purchase decisions.
5–25×
Acquiring a new customer typically costs 5× to 25× more than keeping an existing one. Retention protects your margin.
Most owners already know their regulars by name. Loya puts numbers on that relationship and makes it easy to reward, before someone quietly stops coming back.
Research & further reading
- Bain — Retaining customers(opens in a new tab)
- HBR — Zero Defections(opens in a new tab)
- Bain — Loyalty Rules(opens in a new tab)
Statistics are from third-party research cited for general education. Loya does not claim ownership of these studies. Figures may vary by industry and market.
Example passes · drag to rotate
Three things that bring people back
One place to issue the passes and reward visits. It also shows you who is slipping away, while you can still do something about it.
Wallet passes your customers keep
Customers open a link and add your pass to their phone. There's no app to download.
Offers that reach the right people
Pick a segment: VIPs, customers slipping away, or those who just joined. Publish the offer and it lands straight on the pass.
Product preview
What your wallet pass looks like
Your logo, your colours and the customer's points, inside Apple or Google Wallet.
What your customer sees on their phone
Café Lumière
now
We miss you. 20% off your next visit, open your pass to redeem.
The Loya programme card
Your identity on the pass
The logo, the banner and the colours are yours. It doesn't look like a template.
Notifications that bring people back
Loya spots the customers who are drifting away and pushes the offer to their lock screen. They don't have to open anything.
Zero app for your customers
They open a link or scan a QR code. The pass is in their wallet seconds later.
You publish once from Loya. Regulars who haven't been in for weeks get a nudge on their lock screen, not another app to ignore.
Updates automatically after every visit or published offer.
How to set up your loyalty program in three steps
From signup to your first wallet pass in less than an afternoon.
-
Create your program
Set your points rules in the Loya dashboard. Your branding and the pass design go in at the same place.
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Share your join link
Customers scan a QR code or open a link to get their pass instantly.
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Reward and re-engage
Scan visits at checkout. Send an offer when it's worth it, and see who comes back.
Made for every kind of business
Whether you run a single location or a small chain, Loya keeps loyalty lightweight for your team and delightful for your customers.
Cafés & restaurants
Reward the ones who come back every week, and catch the ones who have stopped.
Points on every visit, offers on the wallet.Trainers & gyms
A member who comes in less often keeps paying, and nothing flags it. They move into your at-risk members before the renewal.
The session pass in the wallet.Beauty salons
Your calendar shows who is coming, never who stopped. The dashboard shows the opposite.
Segments by service.Barbers & salons
The pass carries your branding. Clients get a nudge when it's been a while, and you can group them however you like.
Full wallet branding from Growth.Shops
Points and a well-aimed offer are enough to turn an occasional shopper into a regular.
Checkout scan, at-risk segment tracking.
Pricing
Simple plans for local businesses
Try the subscription free for 30 days, then pick the plan that fits. Every plan is paid; there's no free tier.
30 days free, subscription and overage included · cancel anytime
Essential
Launch your wallet program
₪100 / month
75 wallet members included / month
Then ₪1.00 per extra member
1 location
Start 30-day trialGrowth
Segment offers that bring people back
₪208 / month
200 wallet members included / month
Then ₪0.85 per extra member
2 locations
Everything in Essential
Start 30-day trialPro
Win back customers on the wallet
₪374 / month
400 wallet members included / month
Then ₪0.70 per extra member
3 locations · then ₪70 / mo each
Everything in Growth
Start 30-day trial
Compare plans
| Plan | Essential | Growth | Pro |
|---|---|---|---|
| Apple & Google Wallet passes | |||
| Points & checkout scan | |||
| Join link + QR code | |||
| Your logo on the pass | |||
| 1 location (single store) | |||
| 1 active offer | |||
| Owner account | |||
| 2 locations, one program | |||
| Full wallet branding (banner, colors, push icon) | |||
| Offers by segment (VIP, at risk, new customers) | |||
| Scheduled offer start | |||
| Customer segments & overview KPIs | |||
| Offer performance analytics | |||
| Up to 5 staff accounts | |||
| 3 locations included · ₪70 / month per extra | |||
| Priority onboarding & support | |||
| Staff activity insights | |||
| Dedicated success check-in (quarterly) |
Extra members
A wallet member is a customer who has added your card to their phone. Each plan includes a number of them per month; past that you pay per extra member. Nothing at all is billed during the 30-day trial.
Example after the trial: Essential (75 included), 100 members → ₪120 subscription + 25 × ₪1 = ₪145.
Locations
One loyalty program across your branches: the same card, and points that count everywhere. Extra locations aren't sold on Essential or Growth; you move up a plan instead.
| Plan | Locations included | Extra location |
|---|---|---|
| Essential | 1 | Upgrade to Growth |
| Growth | 2 | Upgrade to Pro |
| Pro | 3 | ₪70 / month each |
Example: Pro with 5 branches → ₪374 + 2 × ₪70 = ₪514 / month (annual billing, excl. VAT).
Loya Business
Contact us
4+ locations or 500+ wallet members?
Custom member limits, help rolling out across your branches, and someone you can call. Billed annually.
Preview pricing, which may change before launch. Wallet pass infrastructure (PassKit) is included; overage covers platform scale as your list grows. All prices exclude VAT.
FAQ
What owners ask before setting up a loyalty card
Pricing, trial and how it works, in plain language.
Trial & billing
Your subscription is free for 30 days. You set up your program, issue passes and use the dashboard. Nothing is billed during those 30 days: not the subscription, not extra members.
No. Nothing is billed during the 30 days: the subscription and any extra members are both covered. Billing starts when the trial ends.
Yes. You can cancel your subscription anytime from your account. See the commercial appendix for full terms.
How it works
No. They open your join link or scan a QR code, then add the pass to Apple Wallet or Google Wallet, the same way they would add a boarding pass.
Yes. Loya issues passes for both platforms from a single loyalty program.
Yes. Loya connects to your till, and your staff scan the customer's pass at checkout to add their points.
Yes. Essential covers 1 location, Growth 2, Pro 3, and beyond that it is a paid extra. It stays one program across all your branches, with the same points everywhere.
Ready to put your loyalty program in every pocket?
Create your business account and publish your first pass today.
Start my 30-day trial