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Loyalty Program Terms and Conditions

The merchant named below operates the loyalty program and is responsible for ensuring these Terms accurately reflect its practices.

Effective Date: [Effective Date]
Version: [Version]

These Loyalty Program Terms and Conditions ("Terms") govern the registration for, access to, and participation in the loyalty program operated by [Business Name], of [Business Address] ("Business"), through the digital loyalty platform and related services provided by Hoffman Sacha Max, trading as Loya ("Loya").

By registering for, accessing, or using the Loyalty Program, the individual customer ("Customer") acknowledges that the Customer has read, understood, and agrees to be bound by these Terms.

1. Definitions

1.1 "Business" means [Business Name], the merchant, operator, and sponsor of the Loyalty Program.

1.2 "Customer" means the individual who registers for, accesses, or uses the Loyalty Program.

1.3 "Loya" means Hoffman Sacha Max, trading as Loya, acting as the provider of the digital loyalty platform and related support and operational services.

1.4 "Loyalty Program" means the digital customer loyalty, rewards, promotions, and engagement program operated by the Business through Loya's platform.

1.5 "Loyalty Card" means the digital loyalty card, pass, profile, or similar digital membership record made available to the Customer through the Loyalty Program, including where supported through Apple Wallet, Google Wallet, or similar wallet services.

1.6 "Rewards" means points, status tiers, offers, discounts, and other loyalty benefits made available by the Business through the Loyalty Program (as configured on the Loya platform).

1.7 "Marketing Communications" means promotional or advertising communications relating to the Business's Loyalty Program, including offers, discounts, benefits, promotions, rewards, and other commercial updates delivered through wallet pass notifications or other channels made available through the Program, and including location-based or proximity messages when such messages are promotional in nature. Loya acts only as the technical delivery platform on the Business's behalf in respect of such communications, where applicable.

1.8 "Wallet Identifier" means the QR code displayed on or associated with the Loyalty Card and used to identify the Customer's loyalty account at checkout. The Business may also locate the Customer's loyalty account using the Customer's name or phone number.

2. Eligibility and Registration

2.1 The Loyalty Program is intended for individual end customers of the Business. By registering, the Customer represents that the Customer is legally capable of entering into these Terms under applicable law.

2.2 The Customer shall provide accurate, current, and complete information during registration. If that information changes, the Customer should contact the Business to request an update to the Customer's loyalty account. Where self-serve update mechanisms are made available through the Program, the Customer shall use them promptly.

2.3 Registration information may include, to the extent requested or provided by the Customer, the Customer's first name, last name, phone number, email address, date of birth, gender, and any other information reasonably required for operation of the Loyalty Program.

2.4 The Business may refuse, suspend, or cancel any registration that is incomplete, inaccurate, fraudulent, abusive, duplicative, unlawful, or otherwise inconsistent with these Terms or applicable law.

2.5 Unless otherwise expressly permitted by the Business, each Customer may maintain only one Loyalty Program account or registration profile per Business.

3. Loyalty Card and Program Access

3.1 Upon successful registration, the Customer may be issued or granted access to a Loyalty Card through the Loyalty Program.

3.2 Customers join the Loyalty Program via a QR code or a join link made available by the Business. The Loyalty Card is made available primarily as a digital pass in Apple Wallet and/or Google Wallet.

3.3 The Customer is responsible for maintaining the security of the Customer's device, phone number, email account, wallet application, and any other access method used in connection with the Loyalty Program.

3.4 The Customer shall notify the Business promptly if the Customer believes that the Loyalty Card, account, device, or access credentials have been lost, stolen, compromised, or used without authorization.

3.5 Apple Inc., Google LLC, and their respective affiliates are not sponsors of, and are not parties to, the Loyalty Program and bear no responsibility for its operation, benefits, or administration.

3.6 QR Code and Identification. The Business may locate the Customer's loyalty account during checkout using the Wallet Identifier, the Customer's name, or the Customer's phone number. After a scan or search, the Program may display the Customer's name and phone number to staff. The Wallet Identifier is not proof of identity, and displaying matching account details does not by itself constitute formal identity verification. The Customer must not share the Loyalty Card or Wallet Identifier with others. The Business may refuse to award or redeem benefits if it reasonably doubts that the person present is the Customer.

3.7 Pass Updates. The Customer should keep the Loyalty Card installed and, where available, enable automatic updates on the relevant wallet platform. If the Customer removes the pass, disables automatic updates, or changes device permissions, information shown on the pass may become outdated until the pass is reinstalled or refreshed.

3.8 Pass Information Page. The Loyalty Card may include a link to a web page where the Customer can view certain program information and manage marketing preferences, where available. Access to that page is provided through a member-specific link associated with the Loyalty Card. The Customer must not share that link with others.

4. Earning and Redeeming Rewards

4.1 The Business may, from time to time, determine the rules governing the earning, accumulation, redemption, forfeiture, expiration, or use of Rewards, including transaction thresholds, qualifying purchases, eligible products or services, redemption conditions, limitations, blackout periods, and validity periods.

4.2 Program rules and commercial terms. The Business sets the earning and redemption rules of the Loyalty Program before the Program is made available to Customers. The rules configured by the Business for this Program are as follows:

  • Earning points: Customers earn 1 point for every ₪[POINTS_SPEND_PER_POINT] spent on qualifying purchases recorded by the Business through the Program.
  • Redeeming points: Each point is worth ₪[POINTS_VALUE] when redeemed for benefits at the Business, subject to the Business's published redemption rules and staff verification at checkout.

The Business may change these rules in accordance with Section 10. The values above are those set by the Business and reflect the rules in effect when you view these Terms.

Additional commercial terms of the Loyalty Program, including any limitations or exclusions, may also be displayed at the point of sale, in the Loyalty Card, within the Business's marketing materials, on a program page, or through another interface made available by the Business or Loya.

4.3 Rewards are promotional in nature, are personal to the Customer, and are not transferable, assignable, exchangeable, or redeemable for cash, except where required by applicable law or expressly stated otherwise by the Business.

4.4 The Business reserves the right to verify the Customer's eligibility for any Reward and to refuse, cancel, reverse, or adjust any Reward that was granted, earned, or redeemed in error or as a result of fraud, abuse, misuse, technical malfunction, or breach of these Terms.

4.5 The Business may impose limits on the amount, type, frequency, or timing of Rewards and redemptions.

4.6 Loyalty Status and Segments. The Business may assign loyalty status tiers (such as bronze, silver, gold, or platinum) and customer groups (such as VIP, high spender, active regular, new customer, or at-risk) automatically based on the Customer's program activity. These classifications are promotional and analytical tools only and do not create legal rights beyond the Business's published program rules.

4.7 Staff Adjustments. Authorized staff of the Business may record, correct, refund, or adjust points or Rewards in case of error, fraud prevention, customer service needs, or operational requirements, subject to the Business's policies and applicable law.

4.8 Ledger of Record. Because information shown on a wallet pass may lag behind the live system, if there is a discrepancy between the balance or offer shown on the Customer's wallet pass and the balance or offer shown in the Business's loyalty system at the time of checkout, the Business's live loyalty-system record as accessed by authorized staff at checkout will normally control, subject to applicable law, mandatory consumer rights, and correction of any manifest error.

5. Permitted Use and Restrictions

5.1 The Customer shall use the Loyalty Program only for lawful, personal, and legitimate consumer purposes.

5.2 The Customer shall not:

  • (a) provide false, misleading, or fraudulent information;
  • (b) create multiple accounts without authorization;
  • (c) transfer, sell, sublicense, or otherwise commercially exploit the Loyalty Card or any Reward;
  • (d) share the Wallet Identifier or Loyalty Card in a way that allows another person to obtain benefits intended for the Customer;
  • (e) use the Loyalty Program in a manner that is abusive, deceptive, unlawful, or intended to manipulate or circumvent program rules;
  • (f) interfere with, disrupt, damage, or gain unauthorized access to the Loyalty Program, the Business's systems, Loya's systems, or any related infrastructure; or
  • (g) use automated means, scripts, bots, scraping tools, or similar methods in connection with the Loyalty Program unless expressly authorized in writing.

5.3 Any violation of this Section may result in suspension or termination of the Customer's access to the Loyalty Program and cancellation of associated Rewards, subject to applicable law.

6. Service and Operational Communications

6.1 The Business and/or Loya may send the Customer non-marketing communications that are necessary or reasonably related to the operation of the Loyalty Program, including registration confirmations, account notices, security alerts, updates to the Loyalty Card, notices regarding earned or redeemed Rewards, technical messages, service announcements, and changes to these Terms or the Loyalty Program.

6.2 Such non-marketing communications do not require the Customer's marketing consent to the extent permitted by applicable law.

6.3 Depending on the wallet platform and device settings, updates to the Loyalty Card may appear as pass-update or lock-screen notifications even where the Customer has not opted in to promotional communications.

7. Marketing Communications and Consent

7.1 The Customer may, at the Customer's sole discretion and subject to applicable law, separately provide express consent to receive Marketing Communications relating to the Loyalty Program from the Business and/or from Loya on the Business's behalf in connection with the Business's Loyalty Program.

7.2 Any marketing consent shall be requested and obtained separately from the Customer's acceptance of these Terms and shall relate to promotional communications through the channels made available by the Program, primarily wallet pass notifications, including promotional location-based or proximity messages where those features are available.

7.3 Marketing consent is voluntary and is not a condition to the Customer's registration for, access to, or use of the Loyalty Program.

7.4 The Customer may withdraw marketing consent at any time by using any unsubscribe or opt-out mechanism made available in the relevant communication, through the pass information page where available, by contacting the Business, or by contacting Loya support.

7.5 Any withdrawal request shall be processed as soon as reasonably possible and, where technically feasible, without undue delay, and in any event the Business and/or Loya shall cease sending Marketing Communications within ten (10) business days after receipt of such request, subject to technical and platform limitations.

7.6 Refusing or withdrawing marketing consent shall not affect the Customer's ability to register for, access, or use the Loyalty Program or to receive non-marketing service, transactional, operational, security, or account-related communications concerning the Loyalty Program.

7.7 Opting out of promotional notifications does not necessarily remove all promotional content visible on the Loyalty Card itself.

8. Targeted Offers and Program Features

8.1 Certain offers, benefits or promotions may be made available only to Customers in specific segments or groups.

8.2 The Business determines targeting rules and offer content. The Customer may not receive every offer published by the Business.

8.3 Location-based or proximity messages may be displayed through the wallet platform when the Customer is near a Business location, if technically available and enabled on the Customer's device. Such messages are configured by the Business and may be promotional in nature. Where they are promotional, Loya enables the related proximity triggers on the Loyalty Card only for Customers who have opted in to Marketing Communications. Refusing or withdrawing marketing consent disables those Loya-enabled proximity triggers. Separately, the Customer may also control location-related wallet suggestions through Apple Wallet, Google Wallet, and device settings. Guidance on how to disable these device-level settings is available on the pass information page linked from the Loyalty Card, where available.

9. Privacy and Data Processing

9.1 The Business and Loya may collect, access, use, store, and otherwise process the Customer's personal data as reasonably necessary to establish, administer, support, secure, analyze, and improve the Loyalty Program, provide customer support, maintain records, prevent fraud, comply with legal obligations, and manage the Customer's communication preferences.

9.2 For purposes of operating the Loyalty Program and sending Marketing Communications relating to the Business's Loyalty Program, the Business shall generally act as the data controller, and Loya shall act as the data processor or service provider when processing the Customer's personal data on behalf of the Business.

9.3 Loya may maintain records relating to the Customer's consent status and program participation, including consent timestamps and marketing preference updates, for compliance, evidentiary, audit, operational, and support purposes.

9.4 Loya may produce and use aggregated, statistical, de-identified, or anonymized insights, benchmarks, reports, and studies derived from Program and Service data, provided that such outputs do not identify the Customer personally and do not identify a specific Business.

9.5 Additional information regarding the processing of personal data, the roles of the Business and Loya, the Customer's available rights, and the Customer's communication choices shall be set out in the applicable Privacy Policy made available to the Customer.

9.6 The Business operates the Loyalty Program and is the primary party responsible to the Customer. For questions about points, rewards, offers, profiling use, marketing preferences, or ordinary account matters, the Customer should contact the Business first. Loya is the Business's technology provider and, where relevant, a technical support route — not the operator of the Business's Loyalty Program.

10. Changes, Suspension, and Termination of the Loyalty Program

10.1 The Business reserves the right, at any time and from time to time, to modify, suspend, discontinue, restrict, or terminate all or any part of the Loyalty Program, including the eligibility criteria, Rewards structure, earning rules, redemption rules, availability of features, and technical functionality, subject to applicable law.

10.2 Where reasonably practicable, the Business will provide advance notice of material adverse changes to the Loyalty Program. However, the Business may make immediate changes where required for legal, regulatory, operational, technical, security, or fraud-prevention reasons. Rewards already earned by the Customer before a change takes effect will be handled in accordance with the published program rules and applicable law.

10.3 The Customer may stop participating in the Loyalty Program at any time by ceasing use of the Loyalty Program and, where applicable, requesting closure of the Customer's account or deletion of the Loyalty Card by contacting the Business.

10.4 The Business may suspend or terminate the Customer's access to the Loyalty Program immediately if the Business reasonably believes that the Customer has breached these Terms, engaged in fraud, abused the Loyalty Program, provided false information, created unauthorized duplicate accounts, shared the Wallet Identifier for improper use, or used the Loyalty Program unlawfully.

10.5 Upon suspension or termination, the Customer's right to access or use the Loyalty Program may cease immediately, and any unredeemed Rewards may be cancelled, forfeited, or handled in accordance with the then-applicable program rules and applicable law.

11. Intellectual Property

11.1 All rights, title and interest in and to the Loyalty Program platform, software, interfaces, content, branding, trademarks, service marks, logos, graphics, and related materials, other than the Customer's personal data, are and shall remain the property of the Business, Loya, or their respective licensors.

11.2 The Customer receives only a limited, revocable, non-exclusive, non-transferable right to access and use the Loyalty Program for the Customer's personal, non-commercial use in accordance with these Terms.

11.3 Nothing in these Terms transfers any ownership rights to the Customer.

12. Third-Party Services and Wallet Providers

12.1 The Loyalty Program may rely on or integrate with third-party services, including mobile operating systems, device manufacturers, internet service providers, and wallet applications such as Apple Wallet and Google Wallet.

12.2 The availability, delivery, and performance of the Loyalty Program may depend on such third-party services, which are outside the reasonable control of the Business and Loya.

12.3 The Business and Loya are not responsible for downtime, incompatibility, interruptions, restrictions, or failures caused by third-party services, network providers, device settings, app store policies, operating system limitations, or wallet provider rules.

13. Disclaimer of Warranties

13.1 To the maximum extent permitted by applicable law, the Loyalty Program, the Loyalty Card, and all related services, content, interfaces, and Rewards are provided on an "as is" and "as available" basis.

13.2 Except as expressly stated in these Terms or required by applicable law, neither the Business nor Loya makes any representation or warranty, express or implied, regarding the availability, accuracy, reliability, uninterrupted operation, merchantability, fitness for a particular purpose, non-infringement, or suitability of the Loyalty Program or any Reward.

13.3 The Business does not guarantee that any specific Reward, promotion, offer, discount, or benefit will always be available, honored, or free from modification, limitation, delay, or error.

14. Limitation of Liability

14.1 To the maximum extent permitted by applicable law, neither the Business nor Loya shall be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages, or for any loss of profits, goodwill, data, use, opportunity, or anticipated savings, arising out of or in connection with the Loyalty Program, even if advised of the possibility of such damages.

14.2 To the maximum extent permitted by applicable law, the aggregate liability of the Business and Loya arising out of or relating to the Loyalty Program and these Terms shall not exceed the greater of:

  • (a) the total value of the specific Reward directly at issue; or
  • (b) one hundred New Israeli Shekels (NIS 100).

14.3 Nothing in these Terms shall exclude or limit liability that cannot be excluded or limited under applicable law, including liability arising from fraud, willful misconduct, gross negligence where non-excludable, death or personal injury caused by negligence where non-excludable, or mandatory consumer rights.

14.4 The limitations, exclusions, and disclaimers in these Terms are intended to apply to and benefit both the Business and Loya in connection with the Loyalty Program.

15. Governing Law and Jurisdiction

15.1 These Terms and any non-contractual obligations arising out of or in connection with them shall be governed by and construed in accordance with the laws of the State of Israel, without regard to conflict of law principles.

15.2 The competent courts of Tel Aviv-Jaffa, Israel shall have exclusive jurisdiction over any dispute, claim, or controversy arising out of or relating to these Terms or the Loyalty Program, unless applicable mandatory law requires otherwise.

15.3 These Terms are published and maintained in English only. English is the official and controlling text. Loya does not provide or maintain translations. The Customer or Business may arrange a translation for convenience; any such translation has no contractual force. In the event of any inconsistency, the English version shall prevail, unless mandatory law requires otherwise.

16. Contact Information

16.1 Questions, requests, complaints, or notices relating to the commercial operation of the Loyalty Program, Rewards, or these Terms should be directed to the Business using the following contact details:

  • [Business Name]
  • [Business Address]
  • [Business Contact Email]
  • [Business Contact Phone]

16.2 Technical support requests, including requests relating to Loyalty Card access or support issues, may also be directed to Loya at [Loya Support Email].

17. Miscellaneous

17.1 These Terms constitute the entire agreement between the Customer and the Business with respect to the Customer's participation in the Loyalty Program, except to the extent supplemented by the applicable Privacy Policy or specific program rules expressly incorporated by reference.

17.2 If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.

17.3 No failure or delay by the Business or Loya in exercising any right or remedy under these Terms shall operate as a waiver of that right or remedy.

17.4 The Customer may not assign, transfer, or delegate any rights or obligations under these Terms without the prior written consent of the Business. The Business may assign or transfer its rights and obligations under these Terms in connection with a merger, acquisition, restructuring, sale of assets, or transfer of the Loyalty Program, subject to applicable law.

17.5 The headings in these Terms are for convenience only and shall not affect interpretation.