Shops
Points and a well-aimed offer are enough to turn an occasional shopper into a regular.
Checkout scan, at-risk segment tracking.
Shops
Your till cannot tell a regular from a stranger.
The month's revenue doesn't say how many customers made it, or which ones will be back. A loyalty card in the Wallet puts a visit count behind every purchase.
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$480the yearly revenue from a customer who comes back once a month, at a $40 basket
×3between a customer who comes four times a year and one who comes twelve
0apps to install
Four visits a year make $160 per customer. Twelve make $480. It is the same customer, three times.
What frequency is worth
| Visits per year | Per customer | Across 200 customers |
|---|---|---|
| 4 visits | $160 | $32,000 |
| 8 visits | $320 | $64,000 |
| 12 visits | $480 | $96,000 |
What a $3 basket adds
| Purchases over the year | Gain |
|---|---|
| 2,000 purchases | $6,000 |
| 5,000 purchases | $15,000 |
| 10,000 purchases | $30,000 |
Basis: a $40 average basket, a conservative assumption. The basket gain counts $3 per purchase. Four customers moving from four to twelve visits cover a year of the Growth subscription ($948).
A direct channel to the people who already bought from you
You push a product without waiting for them to walk back in
A new delivery, an end of line, an offer of the day: the message lands on the lock screen of people who have already bought from you. No window to redress, no advertising to pay for.
You find the customer who disappeared
The customer who bought every month and has been gone for eight weeks exists nowhere in a till. They show up in your at-risk customers.
You turn a first purchase into a second
A first purchase says nothing about what follows. A count that starts at one and an offer on the next visit give a reason to come back.
You bring your customers inside the circle
A private sale, a first look, an event kept for cardholders. What brings people back is not always the discount: it is being among those told first.
Between two seasons, your name is all that is left
A December customer isn't back for a long time. Nothing brings the shop to mind in those months, and the street has others.
The card never leaves the Wallet, and it needs nobody to keep it current. The shop's name and the visit count are waiting there, with no notification and nothing to open.
Four offers for your loyalty program
- The tenth visit free
- no more cardboard to dig out of a bag
- The new customer's return
- an offer on the second purchase, published after the first
- The quiet Monday
- a price for the day on the empty hours
- The seasonal follow-up
- sent to the ones whose last purchase dates from last season
Five questions before you start
No. A phone or a tablet is enough to scan the passes.
No. Loya handles loyalty next to the till; nothing changes in how you take payment.
The time of a scan. The customer shows their card the way they would show a discount code.
No. The pass is added to Apple Wallet or Google Wallet, already on their phone.
A 30-day trial on the subscription, cancel whenever you want.
There are names behind your revenue. Start counting them.
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