Trainers & gyms
A member who comes in less often keeps paying, and nothing flags it. They move into your at-risk members before the renewal.
The session pass in the wallet.
Trainers & gyms
A member stops coming long before they stop paying.
The subscription keeps landing in the meantime, and nothing signals the loss. The Loya loyalty card surfaces the ones who have dropped off, weeks before the renewal.
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₪2,388what a member who stays the full year leaves you, at ₪199 a month
+₪597per member who stays three months longer
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Nine months of tenure bring ₪1,791 per member. Twelve months bring ₪2,388. Three charges separate the two, and no new sign-up enters the calculation.
What tenure is worth
| Average tenure | Per member | Across 100 members |
|---|---|---|
| 6 months | ₪1,194 | ₪119,400 |
| 9 months | ₪1,791 | ₪179,100 |
| 12 months | ₪2,388 | ₪238,800 |
What three more months bring
| Members retained | Gain |
|---|---|
| 10 members | ₪5,970 |
| 25 members | ₪14,925 |
| 50 members | ₪29,850 |
Basis: a ₪199 monthly subscription, a conservative assumption. The three extra months are worth ₪597 per member. Six members retained three months longer cover a year of the Growth subscription (₪2,988).
A loyalty card flags the drop-off before the cancellation
You see who has stopped coming
The member who lets three weeks pass moves into your at-risk members. Nothing in the monthly charge flags it.
You know who has never left the floor
A member who only uses the machines has no idea what your classes are worth. The dashboard separates the ones who take classes from the ones who never have, and you publish the offer for the second group.
You catch January before March
January sign-ups don't all last until spring. You see which ones slow down in February, while a trial class can still change what follows.
You stop running a class half empty
A class of six costs the same wages as a class of twenty. An offer published on that slot reaches members' phones before they pick their time.
What is left when the motivation fades
The motivation of a sign-up lasts a few weeks. A count that moves and a reward within reach last longer.
The session pass lives in the Wallet, on the same screen as the bank card. The count updates on every visit, without anyone having to open anything.
Four offers for your loyalty program
- The tenth session free
- the count keeps itself, on every visit
- The trial class
- a first group class for the ones who stay on the machines
- The quiet slot
- a lower price on early-afternoon classes
- The three-week return
- the offer goes out to the members who have dropped off
Five questions before you start
No. A phone or a tablet is enough to scan the passes.
No. Loya handles loyalty between visits; your memberships stay where they are.
Yes. The pass carries your name and the session count, with or without premises.
No. The pass is added to Apple Wallet or Google Wallet, already on their phone.
A 30-day trial on the subscription, cancel whenever you want.
They are still paying this month. Now is the time to bring them back.
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