Beauty salons
Your calendar shows who is coming, never who stopped. The dashboard shows the opposite.
A welcome reward from day one.
Beauty salons
Six weeks without an appointment, and nobody tells you.
A client who spaces out their appointments shows up nowhere in a calendar. Loya shows you which ones, while a reminder is still enough.
30-day trial · Cancel anytime · Apple & Google Wallet
$850the yearly revenue from a client who comes back every 3 weeks
+$200 / yearper client who comes back every 3 weeks instead of 4
2visits a month cover the subscription
Figures based on a $50 service.
A client who comes back every four weeks brings you $650 over a year. The same client at three weeks brings $850. That is four more visits, without a single extra client.
For a single client
| Rhythm | Visits / year | Revenue |
|---|---|---|
| Every 6 weeks | 9 | $450 |
| Every 4 weeks | 13 | $650 |
| Every 3 weeks | 17 | $850 |
Across your whole client list
| Clients moved from a 4-week rhythm to 3 | Gain over one year |
|---|---|
| 20 clients | $4,000 |
| 50 clients | $10,000 |
| 100 clients | $20,000 |
| clients | — |
What the calendar doesn't say, the loyalty card counts
You see the absences a calendar never shows
A calendar lists the appointments booked. Nobody runs the opposite query. A client who came every four weeks and hasn't booked in nine weeks shows up in your at-risk clients.
You give them a reason to come back on the first visit
A new client leaves with points and a welcome reward to use next time. The second visit is already on the cards before she has walked out the door. That is the first step of a habit.
The loyalty stays with the salon, not with one person
When someone on the team leaves, their clients often follow. The pass carries the salon's name and the visit count, and the points stay with you.
You fill a slot cancelled the same morning
A cancellation at nine leaves a hole at two. Publish an offer of the day on that slot, and it lands on the lock screen of the people who live nearby.
Your name during the six weeks when nothing happens
Six weeks can pass between two appointments. Nothing brings your salon to mind in that time, and another one only has to open down the street.
Their loyalty card stays in the Wallet, next to the bank card. The salon's name and the visit count are there every time they open their phone.
Four offers for your loyalty program
- The trial treatment
- an introductory price to push the services that earn you the most
- The freed slot
- an offer of the day on a cancelled appointment
- The fifth visit free
- no paper card for anyone to forget to stamp
- The six-week reminder
- an offer for those who have gone past their usual rhythm
Five questions before you start
No. A phone or a tablet is enough to scan the passes.
No. Loya handles loyalty between visits; your calendar stays where it is.
No. The pass is added to Apple Wallet or Google Wallet, already on their phone.
They carry on as before. Loya adds to the way you work without replacing it.
A 30-day trial on the subscription, cancel whenever you want.
Your clients are already there. Bring them back.
Start 30-day trial30-day trial · Cancel anytime · Apple & Google Wallet